Wasted spend
Some of your ad spend is doing nothing.
Not all of it. But every account has a chunk of budget quietly buying impressions nobody acts on — and most dashboards aren't built to show you which chunk.
15–25%
Based on TIDAL client audits, this share of the average account's spend produces conversions but no incremental revenue.
Why this happens.
Budgets get set once.
Allocations from three months ago keep running because revisiting them takes time nobody has.
Platforms optimise for themselves.
Meta and Google report their own conversions, which don't always match what actually landed in revenue.
Creative keeps running.
Ads that worked in month one stay live in month six because nobody flagged that they stopped working.
How Anti-Agency Club finds it.
Cross-platform reconciliation
Every platform's reported conversions get checked against actual Shopify or CRM orders.
Attribution window audit
Flags spend credited inside a window too generous to reflect real influence on the sale.
Incremental lift signal
Surfaces spend that converts existing demand rather than creating new revenue.
What you'd see in Anti-Agency Club.
Here's what Anti-Agency Club would surface for an account carrying this exact problem — flagged, ranked, with a reason attached.
Today · 24 Jul 2026
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
£3,400 of monthly spend converting but not adding revenue
Pause the two evergreen retargeting ad sets driving repeat impressions with no incremental lift.
2
DO THIS WEEK
Retargeting audience overlaps with email purchasers
Exclude recent email converters from the retargeting set before the next budget cycle.
Revenue attribution — 89%
Confident
Find out if this is happening to you.
Join the waitlist and connect your accounts at launch.
Join the waitlistQuestions.
It reconciles each platform's reported conversions against your real orders and flags budget that buys impressions nobody acts on.
No — it ranks what to pause, reduce or reallocate, with a reason for each.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.