We kept building dashboards nobody opened twice.
We spent years inside client accounts at TIDAL, watching the same pattern: more reporting got built, and less got decided. Every dashboard added a screen to check, not a decision to make.
Anti-Agency Club exists because the actual bottleneck was never visibility. It was judgement - someone who could look at six platforms and say, plainly, what mattered this week. So we built that instead.
Reporting went up. Deciding went down.
Every quarter added another dashboard, another view, another weekly export. The volume of reporting climbed - while the number of decisions it actually produced kept falling. Anti-Agency Club is built to invert that line.
The team behind Anti-Agency Club is the same team behind TIDAL Digital's client work - practising marketers who reconcile real ad accounts against real revenue every week, for paying clients, not a research team building a demo.
What we believe.
Right now, we're in pre-launch - building the full product with a small group of early accounts. Join the waitlist and you'll be first through the door, not the forty-first.
See it for yourself.
Join the waitlist for priority access when Anti-Agency Club opens up.