About

We kept building dashboards nobody opened twice.

We're the strategists behind TIDAL Digital's client work. After years in the same accounts, we kept seeing one pattern: more reporting got built, and less got decided. So we built the opposite.

Anti-Agency Club exists because the actual bottleneck was never visibility. It was judgement — someone who could look at six platforms and say, plainly, what mattered this week. So we built that instead.

The team behind Anti-Agency Club is the same team behind TIDAL Digital's client work — practising marketers who reconcile real ad accounts against real revenue every week, for paying clients, not a research team building a demo.

75+

Years of combined client experience

40+

Client accounts managed

$30M+

Ad spend reconciled to date

12+

Verticals worked across

What we believe.

Decisions before dashboards

We show the action plan front and centre, not screenshots of charts.

Three useful decisions beat thirty-seven insights

If it does not change what you do this week, it is not on the list.

Confidence is visible

Every number says how much to trust it. Nothing is presented as certain when it is not.

Commercial truth wins

We measure against revenue and pipeline, not vanity metrics.

Humour never blocks action

We can be dry about a problem. We are never vague about what to do next.

Right now, we're in pre-launch — building the full product with a small group of early accounts. Join the waitlist and you'll be first through the door, not the forty-first.

See it for yourself.

Join the waitlist for priority access when Anti-Agency Club opens up.

Join the waitlist

Questions.

No — it's TIDAL's judgement turned into software anyone can use.

The strategists who ran this by hand for TIDAL clients.

Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.

Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.