Powered by TIDAL
Anti-Agency Club didn't come from a research lab. It came from client work.
TIDAL Digital is a marketing agency that runs paid, creative and search for real clients. Anti-Agency Club is what happens when you turn that team's judgement into something that runs every week without them.
7+
Years running client accounts
40+
Client accounts managed
$30M+
Ad spend reconciled to date
12+
Verticals worked across
Every week, TIDAL strategists did this by hand for clients. Now Anti-Agency Club does it automatically.
A strategist manually checks six platforms every Monday morning.
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Anti-Agency Club checks them automatically, every week.
A strategist reconciles ad spend against Shopify by hand.
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Anti-Agency Club reconciles it continuously and flags the gap.
A strategist decides what matters most for this client, this week.
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Anti-Agency Club ranks it for you, with the reasoning shown.
A strategist writes a plain-English recommendation in a call or email.
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Anti-Agency Club writes it the same way, on your screen, every week.
What TIDAL brings.
Practising marketers
The team runs live paid, creative and search accounts, not just research.
Real client data
Every rule in Anti-Agency Club was tested against actual spend and revenue first.
Proven frameworks
The growth quadrant and confidence model are TIDAL's own, used with clients for years.
Strategist oversight
The judgement encoded in Anti-Agency Club is reviewed by the same senior strategists who apply it daily.
The relationship.
Anti-Agency Club is a standalone product. You don't need to work with TIDAL to use it, and nothing in the product pushes you toward an agency relationship.
If you want hands-on strategist support on top of what Anti-Agency Club surfaces, TIDAL offers direct engagement on paid, creative and search — get in touch to talk it through. It's an option, not a funnel.
See what it finds.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
No — Anti-Agency Club is self-serve. TIDAL is where the judgement came from.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.