Spread too thin
Every channel gets some budget. None gets enough to work.
You're on Meta, Google, TikTok, email, organic — spreading budget across everything because you're not sure which one is worth doubling down on. The result: nothing has enough spend to produce a clear signal.
5
The average number of channels a small marketing team runs simultaneously. Most would perform better with half the channels and double the focus.
Why this happens.
FOMO on channels.
Every platform's sales rep says you should be spending more there.
No framework for prioritisation.
Without a way to compare channels fairly, budget gets split evenly instead of by performance.
Last quarter's allocation keeps running.
Nobody revisits the split until something breaks.
How Anti-Agency Club fixes it.
Channel-level ROAS comparison
A fair, revenue-grounded comparison across every channel you run.
Spend reallocation recommendations
Where to pull back, where to push, and by how much.
Stage-aware channel mix guidance
The right level of channel diversity depends on where you are.
What you'd see in Anti-Agency Club.
A card like this shows exactly where the budget is thin and where it should concentrate.
Today · 24 Jul 2026
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
TikTok CPA is 2.3x Meta
Consider pausing TikTok until creative specifically for TikTok is ready.
2
PLAN NEXT
Email drives 40% of repeat revenue with zero ad spend
Worth investing in list growth before adding another paid channel.
Revenue attribution — 80%
Directional
Double the focus. Not the spend.
Join the waitlist and connect your accounts at launch.
Join the waitlistQuestions.
By comparing each channel's real cost-to-acquire against revenue and your stage.
Only where the money isn't working — and it'll say why.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.