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Problem · creative fatigue

Your best ad stopped performing and nobody noticed.

Fatigue is invisible in the metrics until it is expensive. CPA rises slowly, frequency creeps up, and by the time you check you have spent a week of budget on an ad your audience stopped seeing. Anti-Agency Club watches for it and flags the refresh before the CPA proves it.

Ad sets · creative health
Retarget-UK · 61 days Freq 4.2
Fatigued - refresh now
Prospecting · 24 days Freq 2.6
Slipping - queue a refresh
Lookbook video · 9 days Freq 1.4
Healthy - keep running
Concepts live 2 of 8
Diversity too low
FIG 1.1 - Fatigue before it costs you. Illustrative.
Where the money goes

Fatigue caught late, or caught early.

Before · running on fumes
-CPA creeping up so slowly nobody flags it.
-Frequency climbing past 4 with no alert anywhere.
-The same two concepts running across eight ad sets.
-Refreshing creative postponed because it takes effort.
-A week of budget spent on an ad nobody clicks any more.
After · reconciled and ranked
01Retarget-UK creative 61 days old, frequency 4.2 - refresh now.
02Only 2 concepts live across 8 sets - ship a new variant.
03Lookbook video outperforming static 2.4x - make more video.
Every pound checked against real revenue. The dead budget gets named and cut.
How it fixes it

How Anti-Agency Club catches fatigue.

Reads · every ad set
Frequency, tracked per set.
Every ad set is monitored for how often your audience has seen each creative, so decay is measured, not guessed at.
Frequency Per ad set Revenue-linked
Finds · the fatigue
Flags the refresh early.
It calls the refresh on the week performance starts slipping - not a month after CPA climbed - and scores whether you are running too few concepts.
Refresh timing Diversity score Decay rate
Acts · ranked moves
What to refresh, in order.
The output is a ranked plan - which creative to refresh this week and which to leave running, weighted by the revenue at stake.
Capped at three Revenue-weighted Every Monday
Proof

"Our hero ad had quietly doubled in frequency. We would have run it another fortnight. Flagged on the week it started slipping, we refreshed and CPA held."

Performance marketer · illustrative, composited from client work
18 days
Average creative lifespan before fatigue begins. After that, every impression is less effective than the last.
FAQ

Questions.

It reads frequency, performance decay and creative metadata per ad set, and checks each against real revenue. It measures whether the creative still drives orders, not just whether it looks tired.

About five minutes. Connect Meta and your other channels read-only via OAuth - no pixel, no tag, no migration.

Yes. Creative health is read alongside paid, email, organic and search in one model, so a refresh can be ranked against a budget move.

Read-only access, encrypted in transit and at rest, never sold or used to train models. Revoke any connection in one click; data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up - first through the door, not the forty-first.

Find which creative is still earning its budget.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up.

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