For food & beverage
Low order value, high repeat. First-order ROAS lies to you.
Low AOV, high repeat frequency, and seasonality that changes the product mix every quarter. Anti-Agency Club optimises for lifetime value, not first-order ROAS.
Join the waitlistProblems Anti-Agency Club solves for F&B brands.
Low AOV makes acquisition economics tight
A few pounds of margin per order leaves little room for CAC error.
Seasonal product rotation
Complicates creative strategy — half your catalogue changes each quarter.
Subscription vs one-time economics differ massively
The same channel can be profitable for one and a loss for the other.
Local vs national spend allocation
Regional demand patterns get lost in national-level dashboards.
What you'd see in Anti-Agency Club.
What Anti-Agency Club would flag this week for an F&B brand.
Food & beverage · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Subscription CAC has overtaken one-time CAC for the first time
Check whether the subscription incentive is too generous.
2
DO THIS WEEK
Regional spend in the North is outperforming national average 1.6x
Consider shifting budget regionally next cycle.
3
PLAN NEXT
Seasonal SKU rotation is 3 weeks out
Start creative production now to avoid a cold launch.
Revenue attribution — 86%
Confident
Food & beverage benchmarks.
2.2x
Median ROAS
£28
Average first-order value
52%
Repeat purchase within 90 days
4.8x
LTV:CAC for subscription customers
Source: TIDAL client data, anonymised · Updated quarterly
How it works for food & beverage.
01
Connect
Meta, Google Ads and Shopify, read-only. Five minutes.
02
Diagnose
Repeat purchase and subscription economics checked against actual orders.
03
Act
A ranked plan that prioritises lifetime value over first-order ROAS.
Stage-aware for food & beverage.
Launch
Proving repeat purchase before scaling acquisition.
Grow
Finding the channel mix that supports low-AOV economics.
Scale
Managing seasonal rotation without losing efficiency.
Optimise
Maximising subscription LTV over first-order margin.
See where the repeat orders actually come from.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
Yes — it optimises for lifetime value, not first-order ROAS.
It benchmarks by commercial model, not just industry label.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.