For events & exhibitions

Three revenue lines, one budget, and no clear winner.

Ticket sales, exhibitor acquisition and sponsorship - three funnels with different economics. Anti-Agency Club reconciles paid, email and organic against real bookings across all three and ranks what to fund next.

Run the free diagnostic Join the waitlist

FIG 1.1 - Events organiser, in context. Illustrative.

The weekly reality

Get your marketing week back.

Before · Monday, 8am

-Ticket, exhibitor and sponsor spend blurred into one number.

-Early-bird pricing distorting when conversions land.

-Year-on-year comparison everyone needs and no one tracks.

-Post-event attention dropping while renewals go cold.

-Three funnels, one dashboard, no read on which paid off.

After · with Anti-Agency Club

01Ticket CPA fine, exhibitor pipeline thin - shift budget over.

02Early-bird window closing - push the renewal segment now.

03Sponsor enquiries from content - fund the case studies.

Three priorities, ranked by revenue impact. Then close the laptop.

What it does

What it actually does for an events business.

Paid · three funnels

Each revenue line, reconciled.

Ticket, exhibitor and sponsor spend are reconciled against real bookings separately, so a budget over-serving one funnel while another starves is caught early.

Funnel-level Booking-linked Pacing

Timing · early-bird

Read through the pricing curve.

Conversion timing is read against the early-bird and renewal windows, so spend is matched to when each audience actually commits.

Window timing Renewal signals Year-on-year

Ranking · all channels

Ranked by revenue, not registrations.

Paid, email and organic are ranked together across all three funnels and weighted by revenue - three priorities, never three dashboards.

Revenue-weighted Cross-funnel Capped at three

FIG 3.4 - Where the booking actually happens. Illustrative.

Proof

"Ticket, exhibitor and sponsor spend all came from one budget and we could never tell which paid off. Seeing them reconciled separately was the win."

Events director · illustrative, composited from client work

£5,000

Median monthly spend a first events diagnosis flags as pushing tickets while exhibitor demand goes under-served.

FAQ

Questions.

No. Anti-Agency Club connects read-only to your ad platforms, analytics and revenue source via OAuth. No pixel, no tag, no migration - about five minutes and the weekly loop starts on its own.

Dashboards report what each platform thinks it did. Anti-Agency Club reconciles all of them against your real revenue and hands you a ranked plan - three things to do, not thirty charts to read.

Yes. It reads every channel you run - paid, email, SMS, organic and creative - reconciles them in one model and ranks across all of them. The waste usually hides in the overlap.

Read-only access, encrypted in transit and at rest, never sold or used to train models. You can revoke any connection in one click and the data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up your vertical - first through the door, not the forty-first.

See which funnel your budget should back.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up to events businesses.

Run the free diagnostic Join the waitlist