For ecommerce & DTC

Every pound of ad spend, checked against real orders.

You run paid across Meta, Google and TikTok, ship creative every week, and still can't say which channel actually made money. Anti-Agency Club reconciles paid, email and organic against your Shopify orders and ranks them together in one plan. Every Monday.

Run the free diagnostic Join the waitlist

FIG 1.1 - Ecommerce founder, in context. Illustrative.

The weekly reality

Get your marketing week back.

Before · Monday, 8am

-Open Meta Ads Manager. Then Google Ads. Then GA4. Then Shopify.

-Four tabs, four different revenue numbers, none of them agree.

-Export last week into the spreadsheet nobody else opens.

-Guess which creative is fatiguing before the CPA proves it.

-Decide what matters based on whichever number shouted loudest.

After · with Anti-Agency Club

01Meta CPA up 34% - pause the three worst ads before Friday.

02£2,100/mo converting with no incremental revenue - cut it.

03Google-acquired customers repeat 1.8x - shift LTV budget.

Three priorities, ranked by revenue impact. Then close the laptop.

What it does

What it actually does for a DTC brand.

Paid media

Every order, reconciled.

Paid spend across Meta, Google and TikTok is checked against actual Shopify orders, not platform-reported conversions - so the number you plan on is the one that hit the bank.

Spend vs revenue Consent-mode gaps Attribution drift

Retention · email & SMS

Lifetime value, not just first orders.

Email, SMS and repeat-purchase behaviour are read alongside acquisition, so a flow that quietly drives reorders is weighted against the paid campaign chasing new ones.

Repeat rate Flow revenue LTV by channel

Ranking · all channels

Ranked by revenue, not vanity.

Paid, email, organic and creative are ranked together and capped at what you can act on - three priorities, weighted by lifetime value, never a wall of insights.

Revenue-weighted Cross-channel Capped at three

FIG 3.4 - Where the orders actually happen. Illustrative.

Proof

"We were pouring budget into a channel that looked fine on Meta and did nothing in Shopify. Seeing the gap in week one changed how we spend."

DTC apparel founder · illustrative, composited from client work

£3,400

Median monthly spend Anti-Agency Club surfaces as producing conversions but no incremental revenue, in a first ecommerce diagnosis.

FAQ

Questions.

No. Anti-Agency Club connects read-only to Meta, Google Ads, GA4 and Shopify via OAuth. No pixel, no tag, no migration - about five minutes and the weekly loop starts on its own.

Dashboards report what each platform thinks it did. Anti-Agency Club reconciles all of them against your actual Shopify orders and hands you a ranked plan - three things to do, not thirty charts to read.

That gap is the point, not a bug. Anti-Agency Club sizes the difference, tells you how much to trust each number, and factors it into the recommendation instead of pretending the platform figure is gospel.

Read-only access, encrypted in transit and at rest, never sold or used to train models. You can revoke any connection in one click and the data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up to ecommerce brands - first through the door, not the forty-first.

See what your Shopify data is actually telling you.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up to ecommerce brands.

Run the free diagnostic Join the waitlist