For B2B services
Which marketing actually drove the retainer? Now you'll know.
Consulting, agencies, professional services — long sales cycles and deal sizes that vary wildly. Anti-Agency Club connects your spend to the client who actually signed.
Join the waitlistB2B services · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
Google Ads enquiries average £800 deal size vs £12,000 from organic
Paid may be attracting the wrong segment.
2
DO THIS WEEK
LinkedIn thought leadership correlates with 30% of new pipeline
Test boosting the top performer.
3
PLAN NEXT
Proposal-to-close dropped from 40% to 28% over 3 months
May be positioning or qualification, not marketing.
Revenue attribution — 71%
Directional
What service businesses actually deal with.
Every lead looks the same in the dashboard
A £500 enquiry and a £50,000 retainer both count as one conversion.
Referrals are invisible to attribution
Your best clients came from referrals, but paid gets credit because it touched the user first.
Thought leadership ROI is unmeasurable
You know the blog drives awareness. You can't prove it drives pipeline.
Small sample sizes make data noisy
Ten leads a month means one bad week swings every metric.
What you'd see in Anti-Agency Club.
Another example of what Anti-Agency Club would flag for a services business this week.
B2B services · Anonymised client data
Performance
Scale ready
Tracking
Growth mode
1
ACT TODAY
HubSpot deal stages haven't updated in 2 weeks
Pipeline data is unreliable — flag to the sales team.
Revenue attribution — 58%
Limited
B2B services benchmarks.
£2,800
Median B2B services CAC
45 days
Enquiry-to-proposal cycle
35%
Proposal-to-close rate
6.2x
LTV:CAC for retained clients
Source: TIDAL client data, anonymised · Updated quarterly
How it works for services.
01
Connect
Google Ads, LinkedIn Ads, GA4 and HubSpot, read-only.
02
Diagnose
Every enquiry is traced to deal size and outcome, not just form fills.
03
Act
A ranked plan that prioritises by realised revenue, not lead count.
Stage-aware for services.
Launch
Proving which channels bring in enquiries that actually convert.
Grow
Scaling the channels producing qualified proposals.
Scale
Protecting proposal-to-close rate as enquiry volume increases.
Optimise
Maximising LTV from retained clients over one-off projects.
See which marketing is actually driving the retainers.
Join the waitlist for priority access when Anti-Agency Club opens up.
Join the waitlistQuestions.
Yes — it ties spend to the pipeline and the client who actually signed.
It benchmarks by commercial model, not just industry label.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.