Benchmarks

Marketing benchmarks, by commercial model.

Organised by how your business makes money, not just by industry label.

Ecommerce

2.8x

Median DTC ROAS

Across all verticals

22 days

Creative lifespan before fatigue

Meta prospecting campaigns

14%

Meta-vs-Shopify conversion gap

Typical, not worst-case

Lead generation

$1,200

Median B2B SaaS CAC

Paid channels only

£2,800

Median B2B services CAC

Blended across channels

68 days

Average lead-to-close cycle

B2B SaaS

Subscription / SaaS

3.2x

MQL-to-SQL ratio

B2B SaaS median

4.8x

LTV:CAC for subscription customers

Food & beverage vertical

Marketplace

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Coming Q4 2026

Added once engine data is available

Source: TIDAL client data, anonymised · Updated quarterly

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TIDAL client work, organised by commercial model.

Yes — in your own diagnosis.

Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.

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