Product · paid

Every pound of ad spend, checked against revenue.

Anti-Agency Club connects to Meta, Google Ads and your revenue source, then reconciles what each platform says it did against what actually happened. The gap between the two is where the answer is - and where the wasted budget hides.

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Paid efficiency · reconciled

Meta · prospecting £6,200

CPA below target, scaling

Google · brand £1,900

Cannibalising organic clicks

Retargeting · evergreen £2,100

No incremental revenue

TikTok · always-on £1,300

CPA 2.3x account average

FIG 1.1 - Spend vs real return, by channel. Illustrative.

The paid picture

Platform-reported, or reconciled to revenue.

Before · trusting the platforms

-CPA read off each platform, none checked against orders.

-Budget split by last quarter’s numbers, not this week’s.

-Monthly spend burned early with no pacing alert.

-Meta and Shopify disagreeing, with no reconciliation.

-Brand search quietly buying clicks you would get free.

After · checked against orders

01Meta CPA up 34% - pause the three worst ads before Friday.

02£2,100/mo retargeting with no incremental revenue - cut it.

03Shift 15% from TikTok to Meta prospecting - CPA 40% lower.

Every channel checked against actual orders, then ranked by the revenue at stake.

What it checks

What Anti-Agency Club checks, every week.

Spend · efficiency

CPA against real orders.

Cost per acquisition across every platform, checked against actual Shopify or CRM orders rather than platform-reported conversions - so the number you plan on is the one that happened.

Real CPA Revenue-verified Per platform

Mix · channel balance

Where budget performs.

It compares where your budget goes against where it actually performs, and flags imbalances - like brand-search cannibalisation - before they compound into a quarter of waste.

Channel mix Cannibalisation Reallocation

Pace · budget control

On track, or burning early.

It watches whether you are on course to spend your monthly budget evenly or torching it in week two, and sizes the attribution gap between what Meta claims and what revenue confirms.

Budget pacing Attribution gap Every Monday

Proof

"Meta swore it drove 400 conversions. Shopify counted 340. Once we planned on the real number, our whole budget logic changed - and improved."

Performance lead · illustrative, composited from client work

£3,400

Typical monthly paid spend a first diagnostic flags as converting on paper but adding no incremental revenue. Illustrative, from client work.

FAQ

Questions.

No. Anti-Agency Club is read-only. It never writes to your accounts, changes bids or creates ads - it reads the data, reconciles it against revenue and hands you a ranked plan you act on.

It reads your paid platforms alongside your real revenue source - Shopify, your CRM - and checks reported conversions against actual orders, sizing the gap and rating how much to trust each figure.

Yes. Paid is one of three pillars alongside creative and search, all read into one model. The weekly plan ranks across all of them, so a creative refresh can outrank a budget change.

Read-only access, encrypted in transit and at rest, never sold or used to train models. Revoke any connection in one click; data is deleted within 30 days.

We're pre-launch. Join the waitlist and you'll get priority access as we open up - first through the door, not the forty-first.

See what your paid data is actually saying.

Run the free diagnostic to see your verdict, then join the waitlist for priority access when Anti-Agency Club opens up.

Run the free diagnostic Join the waitlist