Action plan
Three things. Ranked. Every week.
Every Monday, Anti-Agency Club hands you a list of what to do next — ranked by how much it matters and how confident the data is. Not thirty insights. Not a dashboard to interpret. A plan.
Anatomy of a recommendation.
1. The priority tag — ACT TODAY, DO THIS WEEK, or PLAN NEXT.
2. The recommendation — plain English, specific, actionable.
3. The reasoning — what data drove it and how confident Anti-Agency Club is.
ACT TODAY
Meta CPA up 34% week-on-week
Pause the three worst-performing ads in Retarget-UK before Friday's spend renews.
Why: CPA has risen for 6 consecutive days while frequency crossed 4.2.
How Anti-Agency Club decides what matters most.
Commercial impact
How much revenue or spend is at stake. A £3,400/month waste outranks a marginal CPC shift.
Data confidence
How much Anti-Agency Club trusts the underlying number. A verified Shopify order beats a platform-reported conversion.
Actionability
Whether you can do something about it this week. A tracking gap you can fix now outranks a seasonal pattern you can only watch.
Three tiers. No more.
ACT TODAY
Something is actively costing you money or data quality is degrading. Act before the next spend cycle.
DO THIS WEEK
A meaningful opportunity or efficiency gain. Won't hurt you today, but will cost you if ignored.
PLAN NEXT
Worth thinking about for next week or next month. No rush, but the pattern is forming.
Most weeks, you'll get one of each. Some weeks, nothing is urgent — and Anti-Agency Club will say so.
The loop closes itself.
Once you act on a recommendation, Anti-Agency Club watches what happened. If CPA dropped, it shows you. If nothing changed, it flags that too. The result feeds back into next week's diagnosis.
Result, one week later
Paused the three worst-performing ads in Retarget-UK
CPA
−28%
Spend saved
£1,240
Different stages, different priorities.
Launch
→ Only one campaign is profitable at current CPA — pause the other two and reallocate.
Grow
→ Meta prospecting CPA is 40% below TikTok — shift 15% of spend across.
Scale
→ CPA is rising on top-of-funnel — shift 10% to retargeting before efficiency drops further.
Optimise
→ Bottom 20% of SKUs by margin are getting 35% of spend — reallocate to the top quartile.
See what your action plan would say.
Join the waitlist and connect your accounts at launch.
Join the waitlistQuestions.
Three, ranked. Never a list of thirty.
By impact (revenue moved) and confidence (how much to trust the data), re-ranked every week.
Each comes with its reasoning and a confidence level, so you can judge it — not just follow it.
Meta, Google Ads, GA4, Search Console, Shopify and HubSpot at launch. Read-only, with nothing to install.
Read-only access, encrypted at rest, and revocable in one click. Anti-Agency Club never writes to, changes, or deletes anything in your accounts.